A note from Arati, our founder
A journey of passion and purpose
Launching my own skincare brand has been a dream of mine since I was a teenager. But it wasn’t until the last decade that I truly understood what my brand needed to be.
After a personal loss, grief changed my skin. It became extra sensitive, reactive, and fragile - especially around my eyes. My perspective on life also changed, leading me to embrace a more holistic approach to self-care.
The luxury skincare I once loved no longer worked for me. Truly natural products lacked the elegant textures and skin feel I craved. And the rise of beauty trends with unsubstantiated claims only left me more frustrated.
I wanted skincare that was luxurious yet natural, high-performance yet gentle, simple yet indulgent - without compromise. When I couldn’t find it, I realised this was the brand I was meant to create.
That’s how Anara Skincare was born. Designed for those who want to feel confident in their skin at every stage of life - whether navigating pregnancy, menopause, or simply seeking the reassurance of using only the most beautiful, high-quality ingredients.
I invite you to experience Anara Skincare - where luxury meets nature, and every product is crafted with intention, expertise, and care.
From vision to reality
With a clear vision, I set out to create Anara Skincare - a range of multi-use, natural-origin products designed for every skin type, including sensitive skin, and for every stage of life, from pregnancy to menopause and beyond.
Skincare that’s vegan-certified, cruelty-free, and expertly formulated to support well-ageing.
I wanted every element, from the glass packaging to the sensorial formulations, to feel luxurious and transportive - turning skincare into moments of self-care and joy.
This dream took four years to bring to life. I studied a diploma in natural skincare but knew I wanted to collaborate with leading scientists and doctors to ensure every product met the highest standards. I was committed to doing things properly - without compromise - even if it meant taking the long road.
Since our launch in September 2023, we’ve been honored with 22 prestigious industry awards and featured in publications like Vogue, Tatler, and Vanity Fair. But what truly means the most is hearing how Anara Skincare has become part of our customers’ daily rituals, bringing them moments of calm, confidence, and the freedom to embrace their skin on their own terms.
At Anara Skincare, love is at the heart of everything we do - love for our planet, love for our customers, and love for creating luxurious products that empower and inspire. This is more than skincare; it’s my lifelong passion brought to life to share with you.
The calling of an entrepreneur
My career truly began in 2001 when I had the incredible opportunity to join the pre-launch team at Ocado. Over 14 years, I helped build one of the UK’s fastest-growing startups, learning everything about running and scaling a customer-centric brand. By the time I left in 2015 as Head of Marketing, I knew my next step had to be my own business.
That path led me to co-found MILK Wellbeing, a boutique business delivering luxury beauty treatments to affluent clients at home and as part of corporate wellness programmes.
Growing and running the company was a rewarding experience, and after we successfully sold the business in 2019, I was ready to take my biggest leap yet.
With my combined expertise in business, retail, and beauty, and a lifelong dream waiting to be realised, it was finally time to create Anara Skincare.
This is the brand I once wished existed, and I am so proud to share it with you. I hope it brings you the same confidence, joy, and moments of self-care it has brought me.
With love, Arati x