A note from Arati, our founder
Anara Skincare: A dream born from love, nature, and empowerment
For as long as I can remember, skincare has been more than just a routine for me - it’s been a personal ritual, a moment of calm amidst life’s chaos. It’s where I nurture my skin and my soul, taking time to reflect and dream. Even during the hardest moments of my life, these rituals provided comfort, grounding, and a quiet confidence when my skin looked and felt its best.
Anara Skincare is my lifelong dream come true. I wanted to create more than products; I wanted to offer moments of joy and self-care, helping others feel empowered in their own skin.
But this journey started with frustration. As someone with sensitive eyes, I was tired of products that came with endless rules—“avoid the eyes,” “use multiple items”—and the constant sting of formulations that weren’t gentle enough. When I began researching ingredients, I was alarmed by the long, complicated lists of things I didn’t want on my skin.
I sought refuge in natural skincare but found myself disappointed. The formulations often felt heavy or amateur and didn’t give the feel-good factor of the luxury brands, and the packaging lacked the beauty I craved. I knew there had to be a way to have it all: natural origin, high-performing, inclusive products that embodied elegance and simplicity.
My heart lead the way
So, I envisioned Anara Skincare - a range of multi-use products with natural origins that would work for every skin type, including sensitive skin, as well as during pregnancy and menopause. Products that are vegan-certified, cruelty-free, and expertly formulated to support well-ageing. I wanted every detail, from the glass packaging to the formulations, to feel luxurious and transportive, turning skincare into moments of self-care and joy.
This dream took four years to bring to life. I studied for a diploma in natural skincare but knew I wanted to work with a team of scientists and doctors to ensure every product met the highest standards. I was committed to doing things properly, without compromise, even if it took time.
Since our launch in September 2023, we’ve been honoured with 22 prestigious industry awards and featured in iconic publications including Vogue, Tatler, and Vanity Fair. But what means the most to me is hearing how Anara Skincare has become part of our customers’ lives - offering them their own beautiful moments of calm, confidence, and freedom from conventional beauty standards.
At Anara Skincare, love is at the heart of everything we do - love for our planet, love for our customers, and love for creating luxurious products that empower and inspire. This is more than a brand; it’s my way of sharing a lifelong passion with the world.
The calling of an entrepreneur
My career truly started in 2001 when I was given the amazing opportunity to join the pre-launch team at Ocado. My 14 years there taught me all I needed to know about running and growing a customer centric brand and when I left in 2015 as Head of Marketing I knew my next step could only be my own business.
My path lead me a wonderful small business and together with my Co-Founder we ran and grew MILK Wellbeing, a company that delivered beauty treatments to affluent customers in their homes and within well-established businesses as part of their employee benefit programmes.
We sold the business in 2019 and with my combined business, retail and beauty experience, I knew it was the right time to embark on my lifelong dream and to make Anara Skincare a reality.